Creative direction, Shopify Custom Design, Art Direction, Photography for ADCTIV’s bold expansion into activewear, marking a significant evolution for the brand beyond its foundations in underwear. Collection by Designer Marc Williams (ex Adidas and Everlast). Shot on location in Melbourne, the campaign featured models Steph Shreeve and Samantha Riches, capturing a dynamic fusion of performance and style. Brand Manager Shaun Gamarra, Videographer Norman Tai.